Contemporary culture has made the voyage a kind
of apprenticeship, and travel is a powerful creative stimulus for designers.
The Traveling Seminars created by VillaTosca are multidisciplinary experiences
that enrich and widen the participants' cultural horizons through a total
immersion in selected places and cultures. Designing a project signifies trying
to establish a constant awareness of the desired esthetic and functional qualities
of the product in relation to the environment, the history, and the material
and cultural roots of the product. The aim is restoring its deepest meaning
in the course of the creative and conceptual process. The cultural and environmental
frame of the Traveling Seminars leads the designer to confront subjects apparently
far from daily life. It creates an 'estrangement', a deviation that involves
perception and perspective, geography and culture, that enables the birth
of ideas that are transformed into innovative forms and objects. In the scientific
world, it is well known that serendipity, or accidental luck, at times allows
the researcher to grasp new knowledge in an intuitive and immediate way. A
voyage bears within itself the concrete possibility of illumination which
one can reach through lateral thoughts, sensory stimulation and spiritual
experiences accomplished within the landscape and the culture.
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